Tanya: When you did your survey last year, just 17% of respondents said they were more confident in the economy's prospects. Mass merchant stores remain the No. Spending on electronics and gadgets—including smartphones, tablets, and wearables—is set to rise by $800 million, a 29% increase over 2018. Another key finding in Deloitte's back-to-school survey: There's a shift happening in where parents are ringing up purchases. According to Deloitte, nearly one-third (31 percent) of respondents said they plan to complete their back-to-school shopping after the start of the school year, a 5 percentage point increase from . Discover the people leading the change and what could be possible for your business. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide. What Deloitte's Back-to-School Study Showed. Towards net zero together. Children need more expensive items 3. This year's back-to-school spending will be flat year over year at $28.1 billion, or $529 per household, according to Deloitte's back-to-school surveys. Connecting our clients to emerging start-ups, leading technology players and a whole raft of new Deloitte talent. As for electronics, the average back-to-school spend in Chicago ($263) will . NEW YORK, July 20, 2016 /PRNewswire/ -- Retailers that promote early deals and take the hassle out of back-to-school shopping will get the extra credit this year, according to Deloitte's "2016 . Deloitte | Audit, Consulting, Financial, Risk Management, Tax Services Back-to-school spending is projected to rise by 16% this year compared to 2020, reaching USD 32.5 billion, and digital learning tools are replacing traditional school supplies, driving the sales for technology-based products for students up 37% YoY, according to Deloitte 2021 back-to- school survey. Estimated market spend by category; technology is taking over. Households expect to spend $1,345 on . Planned spending on back-to-school to reach nearly $28 billion; Undecided shoppers leaving $5.5 billion up for grabs between online and in-store spending News provided by Deloitte A Deloitte survey found that parents in the state will spend $682 per child, 16% more than the national average. /PRNewswire/ -- Traditionally one of the most anticipated trips of the year for parents and children alike, back-to-school shopping may no longer be the. Source: Deloitte in-house survey Note: Sample size (N) = 1200 Average Anticipated 2016 Back-to-School Spend: $488 81% say their financial situation is "better" or the "same" in 2016 1. According to Deloitte's consumer survey, back-to-school spending will reach a collective $32.5 billion for K-12 students, about $612 per student, and back-to-college shoppers will spend $26.7 . Back-to-school spending is projected to rise by 16 percent this year compared to 2020, reaching USD 32.5 billion, and digital learning tools are replacing traditional school supplies, driving the sales for technology-based products for students up 37 percent YoY, according to Deloitte 2021 back-to-school survey. Currently reaching 32.5 billion (approximately $612 per student on a K-12 level), this year's spending has already surpassed that . For buying school-related technology products, 49% of participants consider online stores as . According to two surveys of parents of K-12 and college-age children conducted by Deloitte, back-to-school spending will likely remain level year-over-year, reaching a collective $28.1 billion for . Overall spending will increase across categories, with 40% of K-12 households planning to spend more on back-to-school items (up from 22% in 2020), including clothing, supplies, computers, and. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide. Shoppers will continue to make more than half of their back-to-school purchases in stores, but online shopping is gaining ground, the survey finds. 3 Expect to spend more 32% Expect to spend less 13% Expect to spend the same 55% … And much of this "confirms" the headlines in the news about struggling . All rights reserved. Plus, we get the inside scoop on the latest must-have gadgets for back-to-school with Technology Evangelist, Marc Saltzman. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. According to Deloitte's consumer survey, b-t-s spending will reach a collective $32.5 billion for K-12 students, about $612 per student, and back-to-college shoppers will spend $26.7 billion . Spending is expected to reach $32.5 billion (for K-12 students), or approximately $612 per student, according to a forecast from Deloitte LLP. It looks like back-to-school is getting back to normal—but there are still some ways that the pandemic has shifted the landscape. If you continue browsing the site, you agree to the use of cookies on this website. Families with children in elementary through high school plan to spend $848.90, $59 more than last year, on average on back-to-school items. Back-to-school spending is projected to rise by 16% this year compared to 2020, reaching USD 32.5 billion, and digital learning tools are replacing traditional school supplies, driving the sales for technology-based products for students up 37% YoY, according to Deloitte 2021 back-to-school survey.For buying school-related technology products, 49% of participants consider online stores as . This represents a 16% increase from 2020, which is the highest in recent years and greater than pre-pandemic levels. Also, Jennifer Lee, Managing Partner of Growth Platforms and Value . Therefore once back from school, there used to be only 3 options available - 1) Do our homework 2) Play outside 3) Watch TV (whatever boring . Deloitte said Chicagoans will spend on average $321 on clothing and accessories and $129 on school supplies this year. Overall spending will increase across categories, with 40% of K-12 households planning to spend more on back-to-school items (up from 22% in 2020), including clothing, supplies, computers, and. That figure represents $529 per student in households buying clothes, supplies . Deloitte surveyed parents to learn attitudes towards their children going back to the classroom, how they're planning for the upcoming school year, and to examine their spending patterns. Against this backdrop of anxiety and uncertainty, many parents are going ahead with back-to-school shopping. TF228: Joshua Karam, co-founder and CEO of Hyr Live, built the online platform with one goal in mind: to host a community of inspirational classes for food, beverage and pastry, taught to you at home. Why it matters: Deloitte has found that around 20% of the B2S budget is still for grabs.The survey provides important consumer insights that allow marketers to understand the best ways . KPMG's recent back-to-school survey found that consumers plan to spend $268 per . New habits emerge around format, convenience, and timing. In today's backpack, tech takes over Digital learning tools are replacing traditional school supplies, driving tech sales up 37% YoY. Deloitte's survey echoes other findings indicating that shoppers plan to spend more on back-to-school this year. According to Deloitte's consumer survey, back-to-school spending will reach a collective $32.5 billion for K-12 students, about $612 per student, and back-to-college shoppers will spend $26.7 . Shopping moves up the calendar A recent back-to-school survey conducted by Deloitte, a company which specializes in consulting, tax, and audit services, found that this year will see increased spending in anticipation of the 2021-22 school year. The "2021 Deloitte Back-to-College Survey" was conducted online using an independent research panel from May 28 to June 17. Back To School By The Numbers. One thing that hasn't changed: In-store still prevails. Children need fewer items 2. (PRNewsfoto/Deloitte) Despite financial concerns, back-to-school spending will likely remain flat, reaching a collective $28.1 billion for K-12 students, or approximately $529 per student;. This year, families are expected to spend $27.8 billion overall, averaging $519 per student, according to Deloitte's annual survey. /PRNewswire/ -- Traditionally one of the most anticipated trips of the year for parents and children alike, back-to-school shopping may no longer be the. According to the 2021 Deloitte Back-to School Survey, overall spend is predicted to be up 16% vs. 2020 to $32 billion for K-12 students . August 12, 2021. For many families, b-t-s shopping is an annual ritual to . You're Invited! Deloitte Survey: Back-to-School Shoppers . Back-to-school spending on electronic gadgets is projected to be up $800 million over last year, just as more shoppers are making back-to-school purchases on their smartphones. 2021 Deloitte back-to-school survey 0. College students and their families are also setting . Jul 8, 2021 . 50.8 million — the number of students enrolled in Fall 2019, the highest ever. Back-to-school spending is expected to be at its highest level in recent years, a new Deloitte report projected, with K-12 shoppers expected to collectively spend $32.5 billion, and college . ⅓ — the fraction of total students who start school between August 12 and August 16. Back-to-school spending is bright for technology As many K-12 parents anticipate a more normal return to the classroom, back-to-school spending is expected to reach $32.5 billion, averaging $612. $696.70 — the average amount spent on back-to-school shopping in 2019. The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Deloitte's 10th annual back-to-school survey reveals the latest trends likely to impact spending by parents of K-12 students. That's according to Deloitte's annual "Back-to-School Survey," which expects back-to-school spending to increase 1.8% to $27.8 billion, averaging $519 per student in households buying . Despite financial concerns, back-to-school spending will likely remain flat, reaching a collective $28.1 billion per household for K-12 students, or approximately $529; back-to-college shoppers will spend $25.4 billion, or approximately $1,345 per student. After a challenging year of unpredictable school formats, the retail industry is eagerly anticipating bouncing back this back-to-school season, projected to reach its highest sales level in recent years. Twenty-two percent of consumers . This Is an ANA Member Exclusive DTTL and each of its member firms are legally separate and independent entities. With summer nearing its end, back-to-school shopping is in full swing. Deloitte's Rod Sides and Kate Ferrara discuss what to expect. Deloitte conducted surveys of parents with kids in college and K-12 schools to get a sense of how the coronavirus has upended back-to-school shopping. Most back-to-school shoppers are planning to equip their students for the upcoming year at mass merchants, according to Deloitte's annual back-to-school survey. Connecting our clients to emerging start-ups, leading technology players and a whole raft of new Deloitte talent. 2016 Back-to-School SurveyCopyright © 2016 Deloitte LLP. Back-to-school spending is bright for technology As many K-12 parents anticipate a more normal return to the classroom, back-to-school spending is expected to reach $32.5 billion, averaging $612 per student in grades K-12. Overall, K-12 back-to-school spending is projected to rise slightly, to $28.1 billion this year from $27.8 billion in 2019. The same was the story with many other kids back then. But these savvy consumers are likely to approach their back-to-school missions as surgical strikes—using online research to score the best deals in stores or purchasing online for . Parents' preferences for online purchasing are flat, suggesting they may be reaching a digital saturation point. After a challenging year of unpredictable school formats, the retail industry is eagerly anticipating bouncing back this back-to-school season, projected to reach its highest sales level in recent years. Deloitte's 2008 Back-to-School Shopping Survey SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Back to school stats. Back-to-School Planning: Funding Strategies for Higher Education Relief funds for colleges and universities can enable recovery from the pandemic, but they come with operational and administrative. . And 40% of the households that we surveyed expect to spend more on back-to-school items than they did last year. More Tech Spending for K-12. According to data from Deloitte consumers plan to spend $10.4 billion online this back-to-school season, up from $8.1 billion in 2019. DTTL (also referred to as "Deloitte Global") does not provide services to clients. Even as schools open, more than half of respondents plan to spend on online resources. That's according to Deloitte's "2017 Back-to-School Survey," which also detected a big shift in where back-to-school will be shopping this year. Deloitte's 2019 back-to-school survey: key findings 4 Back-to-school market size 5 $519 average back-to-school spend per student (+1.8% YoY growth from $510 in 2018) Back-to-school (B2S)* shopping season spend, which accounts for 50%+ of annual school-related purchases, expected to remain relatively flat compared with last year 29 Back-to-school spending is projected to rise by 16% this year compared to 2020, reaching USD 32.5 billion, and digital learning tools are replacing traditional school supplies, driving the sales for technology-based products for students up 37% YoY, according to Deloitte 2021 back-to-school survey.For buying school-related technology products, 49% of participants consider online stores as . Back-to-school spending is poised to see just a slight gain this season, according to Deloitte's most recent survey, and households are expected to continue to make more purchases online.